Design Direction
I focused on simplifying the experience and guiding users toward a clear decision
• Clarify value proposition immediately
• Reduce decision friction in early journey
• Prioritize trust and reassurance
• Guide users toward a single clear action
Before
Product-first, unclear value
After
User-first, clear expert guidance
Updated Design
Simplified, trust-first experience
Desktop
Mobile
What's Next
Optimize CTA Placement
Test variations in CTA positioning and messaging to improve conversion.
Strengthen Trust Signals
Introduce credibility cues earlier in the journey to build confidence faster.