Landing Page Redesign
NOAH
Positioning a flood risk platform for investor decision-making
Landing Page Redesign
NOAH
Positioning a flood risk platform for investor decision-making
Landing Page Redesign
NOAH
Positioning a flood risk platform for investor decision-making
Landing Page Redesign
NOAH
Positioning a flood risk platform for investor decision-making
Product
NOAH
Product
NOAH
Product
NOAH
Audience
Investors
Audience
Investors
Audience
Investors
Goal
Communicate market opportunity, credibility, and product value clearly
Goal
Communicate market opportunity, credibility, and product value clearly
Goal
Communicate market opportunity, credibility, and product value clearly
Year
2026
Year
2026
Year
2026
Project Details
The Problem
The original website focused heavily on features, but failed to clearly communicate:
• The scale of the problem
• Why it matters to investors
• Why NOAH is a strong opportunity
Key Issues
• Generic, non-differentiated messaging
• No clear investor narrative
• Features presented without context
• Weak prioritization of key information
• CTA lacked urgency or direction
Project Details
The Problem
The original website focused heavily on features, but failed to clearly communicate:
• The scale of the problem
• Why it matters to investors
• Why NOAH is a strong opportunity
Key Issues
• Generic, non-differentiated messaging
• No clear investor narrative
• Features presented without context
• Weak prioritization of key information
• CTA lacked urgency or direction
Project Details
The Problem
The original website focused heavily on features, but failed to clearly communicate:
• The scale of the problem
• Why it matters to investors
• Why NOAH is a strong opportunity
Key Issues
• Generic, non-differentiated messaging
• No clear investor narrative
• Features presented without context
• Weak prioritization of key information
• CTA lacked urgency or direction
Project Details
The Problem
The original website focused heavily on features, but failed to clearly communicate:
• The scale of the problem
• Why it matters to investors
• Why NOAH is a strong opportunity
Key Issues
• Generic, non-differentiated messaging
• No clear investor narrative
• Features presented without context
• Weak prioritization of key information
• CTA lacked urgency or direction
DESIGN DIRECTION
I reframed the experience around investor decision-making
• Lead with the scale of the problem (trillion-dollar framing)
• Introduce urgency through ESG and regulatory pressure
• Simplify product into 3 clear capabilities
• Use comparison to highlight differentiation
• Reinforce trust with real-world validation
Before
Feature-heavy, unclear investor value
After
Problem-driven, clear investment narrative
UPDATED DESIGN
Final Design - Clear, investor-focused experience
Desktop
Mobile
What's next
CTA Strategy
Test “Request Demo” vs “Request Investor Deck” to determine the most effective conversion path.
CTA Strategy
Test “Request Demo” vs “Request Investor Deck” to determine the most effective conversion path.
Early Trust Signals
Introduce stronger credibility cues earlier in the page to build confidence faster.
Early Trust Signals
Introduce stronger credibility cues earlier in the page to build confidence faster.
Messaging Validation
Validate positioning and language through investor interviews.
Messaging Validation
Validate positioning and language through investor interviews.