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Landing Page Redesign

NOAH

Positioning a flood risk platform for investor decision-making

Landing Page Redesign

NOAH

Positioning a flood risk platform for investor decision-making

Landing Page Redesign

NOAH

Positioning a flood risk platform for investor decision-making

Landing Page Redesign

NOAH

Positioning a flood risk platform for investor decision-making

Product

NOAH

Product

NOAH

Audience

Investors

Audience

Investors

Goal

Communicate market opportunity, credibility, and product value clearly

Goal

Communicate market opportunity, credibility, and product value clearly

Year

2026

Year

2026

Project Details

The Problem

The original website focused heavily on features, but failed to clearly communicate:

• The scale of the problem
• Why it matters to investors
• Why NOAH is a strong opportunity

Key Issues

• Generic, non-differentiated messaging
• No clear investor narrative
• Features presented without context
• Weak prioritization of key information
• CTA lacked urgency or direction

Project Details

The Problem

The original website focused heavily on features, but failed to clearly communicate:

• The scale of the problem
• Why it matters to investors
• Why NOAH is a strong opportunity

Key Issues

• Generic, non-differentiated messaging
• No clear investor narrative
• Features presented without context
• Weak prioritization of key information
• CTA lacked urgency or direction

Project Details

The Problem

The original website focused heavily on features, but failed to clearly communicate:

• The scale of the problem
• Why it matters to investors
• Why NOAH is a strong opportunity

Key Issues

• Generic, non-differentiated messaging
• No clear investor narrative
• Features presented without context
• Weak prioritization of key information
• CTA lacked urgency or direction

Project Details

The Problem

The original website focused heavily on features, but failed to clearly communicate:

• The scale of the problem
• Why it matters to investors
• Why NOAH is a strong opportunity

Key Issues

• Generic, non-differentiated messaging
• No clear investor narrative
• Features presented without context
• Weak prioritization of key information
• CTA lacked urgency or direction

Design Direction

I reframed the experience around investor decision-making

• Lead with the scale of the problem (trillion-dollar framing)
• Introduce urgency through ESG and regulatory pressure
• Simplify product into 3 clear capabilities
• Use comparison to highlight differentiation
• Reinforce trust with real-world validation

Before

Feature-heavy, unclear investor value

After

Problem-driven, clear investment narrative

Updated Design

Clear, investor-focused experience

Desktop

Mobile

What's Next

CTA Strategy

Test “Request Demo” vs “Request Investor Deck” to determine the most effective conversion path.

Early Trust Signals

Introduce stronger credibility cues earlier in the page to build confidence faster.

Messaging Validation

Validate positioning and language through investor interviews.

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Let’s Connect

Open to product design opportunities and collaborations.

© 2026 Sae-Hee Shin. All rights reserved.

Let’s Connect

Open to product design opportunities and collaborations.

© 2026 Sae-Hee Shin. All rights reserved.